Google Local Search is where your customers look to find you.
78% of Google local mobile searches result in a purchase or service transaction.
28% of local mobile searches result in a same-day purchase or service transaction.
46% of all Google searches are for local business and growing
51% of smartphone users look for local information while on the go.
89% of people search for a local business on their phone at least once a week.
Google My Business (GMB) is the best marketing and referral funnel for businesses large or small serving local communities. Digital marketing and search engine optimization requires a consistent monthly investment of time and a significant amount of money, often spending money on the wrong kind of referrals, or referrals outside of geographic market. GMB is designed for local businesses, it geo-targets your choice of locations, be it a single town, or an entire county, and give you the FREE digital marketing tools for success.
Suburban Wildlife Solutions Google my Business 30 Day Local Listing Lead Generation Case Study.
Fulcrum Local developed a Google my Business Profile for Suburban Wildlife Solutions targeting bat and squirrel removal jobs in key local markets. Google my Business as "Bat & Squirrel Removal of CT"along with a companion Google website. Over the course of 30 day we optimized GMB profile and website with new posts and images on a weekly bases.
Consistently ranked #1 for "bat" or "squirrel" removal in Connecticut
928 picture view, 365% more than his competitors.
353 visits via Google Local Listing from Search.
Generated 44 Calls in 30 days. Visit Case Study
Source: Data Box
Google my Business Ranks #2 out 15 marketing channels.
Data Box a digital marketing intelligence firm surveyed 54 SEO local experts to rank several different marketing channels in order of importance local businesses should invest time into. SEO Experts ranked Google my Business #2, out of 15 marketing channels.
The local businesses website
Google my Business
Social media
Right now your customers are looking for you on the web. Fulcrum Local Google Lead Generation delivers more than impressions we deliver direct customer referrals. Consider the cost benefit of our managed Local Listing optimization results: (see case study)
88% of consumers who do a local search on their smartphone visit or call within a day. (Source: SEO Expert Bradly Shaw)
78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
70% of customers review multiple business listings before making a decision. Listings with up to date posts and pictures receive:
a. 42% more requests for driving directions to their location from users on Google.
b. 35% more clicks through to their website than businesses that don’t have photos.”
The most significant benefit of GMB is its high visibility on Google's Local Listing. 46% of all searches are for local business. 89% of people search for local businesses on their phone at least once a week and 28% make a purchase the same day. Google's Local Listings are positioned on the top half of the Google search page, as a directory of relevant local businesses, making it even easier for customers to find you on the mobile web.
In 2014, Google released, Google My Business(GMB) as part of their Local Listing strategy. GMB is a free set of web tools designed for local businesses to capitalize on the increase in local search activity. However,
It's not enough to claim your business and set up your profile. Google has an algorithm that they use to determine what businesses stay on top of search results, and they always favor the business listings that are constantly updating their GMB listing. That what we do, optimize your ranking with fresh relevant content that drives results. This is referred to as "organic" search engine optimization, (trusted by customers more than digital ads). Local listing ranking matters:
1. Position 1 of local search rankings get 24.46% of all clicks.
2. Position 2 of local search rankings get 13.38% of all clicks.
3. Position 3 of local search rankings get 10.12% of all clicks.
The alternative results of an unmanaged GMB - 75% of users never scroll past the first page of search results.
Upload Quality Photos Drives Leads
Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their website than businesses that don’t have photos.”
Google reviews can give businesses a big credibility boost without having to spend a dime. The many benefits of getting Google reviews include Google ranking for local SEO. Google's local listing ranking algorithm factors in a hefty 8% for reviews. A key strategy for helping small businesses succeed. Why Google reviews need to be managed:
97% of consumers looked online for local businesses in 2017
85% of consumers trust online reviews as much as personal recommendations
Positive reviews make 73% of consumers trust a local business more
68% of consumers left a local business review when asked
30% of consumers say they’ve judged a business based on its responses to reviews
Learn more how Fulcrum Local Lead Generation can help your business excel