Google My Business Case Study

Bat and Squirrel Removal of CT

Thomas Pepe, NWCO, founder / owner Suburban Wildlife Control Solutions, LLC, d.b.a. Bat & Squirrel Specialist of Connecticut.

Problem

Before Google My Business, Tom had been using a AAAnimal Advertising, a digital marketing agency specializing in wildlife and pest control lead generation service and over the last 12 months signed on with Home Advisor, preverbal 10,000 lbs guerrilla of lead generation.

Over the course of the year Tom's leads had nearly doubled, and so did his costs, however the quality of leads stayed the same. Tom's schedule doesn't facilitate a forty hour work week as a NWCO, limiting the number of jobs he can do in a week and with a monthly spend of $700 on lead generation, Tom made the business decision to focus exclusively on bat and squirrel jobs. (Leads are phone calls or text messages by customers seeking wildlife control services).

Lead Generation Performance Pre-Google my Business

AAAnimal Advertising averaged 16 leads per month at a monthly cost of $226. AAAnimal Advertising competitive differential is its leads (calls) are exclusive to each client's market, unlike Home Advisor. However, the downside of AAAnimail Advertising is their leads are broad in scope and the service isn't to effective at targeting specific job types.

Home Advisor averaged 14 leads per month at an average cost of $30.00 per lead. Tom's monthly spend for Home Advisor was $438, nearly double. HomeAdvisor advantage, is delivering targeted leads, in this case bat and squirrel jobs. HomeAdvisor on average sent Tom 8 leads a month for "bat and bird" jobs.

In August Tom had HomeAdvisor focus exclusively on bat and squirrel jobs, as a result HomeAdvisor generated 14 potential bat and squirrel leads. The downside, the cost per targeted lead continued to increase, by September Tom was being charged $50 per lead, suspending HomeAdvisor service.

WildLife Services GMB Case Study

The video summary illustrates the Google My Business Local Listing lead generation services we provides as demonstrated by the Bat & Squirrel Removal Specialist Case Study.

Fulcrum Local Listing Lead Generation

Solution

Fulcrum Local Google my Business

Work with Fulcrum Local to establish a Google my Business Local Listing targeting bat and squirrel jobs in key geographic markets.

Fulcrum created a d.b.a. with keywords "bat" and "squirrel" in GMB Local Listing name.

Position GMB profile and Google website as a bat and squirrel removal speciality service.

Weekly, informative posts conveying an expertise in bat and squirrel removal.

Posting interesting images and videos of client at work removing bat and squirrels.

Google my business

Bat & Squirrel Removal of CT

Goal: Focus on high income jobs, less travel

Objective: generate targeted leads(calls) for bat and squirrel jobs.

Objective: target specific local markets.

Objective: lower cost per lead.

Case Study Results

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